Hear from Shannon Truax (Global VP, Brand Social, GoDaddy) about why NetBase forms the cornerstone of GoDaddy's Brand Social program, allowing her team to accurately track everything from impressions, engagement and sentiment to nuanced social insights about GoDaddy customers.
When Danica Patrick was slated to host the 2018 ESPYs, GoDaddy used NetBase to look back at the 2017 event to understand how the Host could impact the conversation and to mine for opportunities for their spokesperson. By the time the event rolled around, Shannon's team was prepared with a social media War Room, monitoring real-time conversations and ready to react and engage with users online.
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