Music Composition by We Love Jam Studios Sydney
Creative Agency TBWA\Sydney
When 1960s American Football Team - The Gators - couldn’t deal with the sweat and Florida heat, the medical staff developed a drink formula to help them with their victory comeback. They called it, Gatorade.
We Love Jam Studios and TBWA\Sydney have tapped into a fresh and unexpected sound for Gatorade to highlight the brand’s rich heritage. With a vibrant, upbeat, energetic music composition that pays homage to the old 60s, American rock soul sound... the feel-good nature of the track compliments the feel-good nature of the Gatorade story.