Studio Dialog ( created this promotional video for GreenLight to advertise its representation of Muhammed Ali.

Muhammad Ali had his sights set on winning more than boxing titles. Boxing was his platform, but everything Ali said was about delivering his message. This piece set out to translate that message through the use of typography and images. The style gives a fresh look to timeworn boxing posters – while the type’s bold and aggressive style mimics Ali’s in-your-face, no-nonsense attitude.

For advertising and promotional opportunities go to:
MUHAMMAD ALI and associated marks are trademarks of Muhammad Ali Enterprises LLC © MAE LLC under license with GreenLight LLC.

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