From the 2011 MIMA Summit, October 11-12 in Minneapolis. Presented by the Minnesota Interactive Marketing Association (mima.org).
Facebook’s hacker culture is about moving fast and taking risks, things that aren’t usually associated with good content. Yet the content strategy team — a group of methodical, quality-obsessed user advocates — has established a strong foothold at Facebook and is growing quickly. How did it happen? What lessons can we learn from this team’s story?