How many scripts are loading on our web pages these days? How can we objectively measure the value of these (advertising, A/B testing, analytics, etc.) scripts—considering their impact on web performance, user experience, and business goals? In this hour-long talk from An Event Apart Orlando 2018, Trent Walton shares recent experiences with, and explores ways to evaluate and discuss the inclusion of, third-party scripts.
Enjoy all the videos in An Event Apart’s library! There are over 60 hours of them—all absolutely free—at aneventapart.com/video! For more insightful presentations by the industry’s best and brightest, come to An Event Apart: three days of design, code, and content for web, UX, and interaction designers (aneventapart.com/events). And for your free monthly guide to all things web, design, and developer-y, subscribe to The AEA Digest at aneventapart.com/subscribe.