Workday opens another world for businesses. So we brought this world to life through an immersive virtual reality experience. Users experienced the transformation by evolving into the world in a few seconds, representing the start of their own digital transformation journey.
The VR experience was at the heart of a bigger campaign. We teased the concept of the Workday world on social media, supported by out of home advertising onsite. The stand itself stood out with vibrant colours and a welcoming atmosphere, acting as visual representation of the world people were about to enter.
So far, over 500 people have journeyed into the Workday world with our VR experience, including 242 CIO’s. A climbing total of 1638 minutes have been spent immersed in the Workday brand.
The campaign demonstrated Workday’s progressive nature and investment in future technology solutions. Workday has been a new embracer of experiential marketing and - much like their own platform - this campaign reflects the benefits of adapting and evolving.