An ad for the company Wonder Bread. One of the things Wonder Bread promotes about their main product is how vitamin rich and healthy each loaf of bread is. I took this idea and broke it down to the simplest terms, that eating their bread makes you strong. Using traditional animation, I created a stick figure character that takes a bite of bread and as a result is able to lift the entire slice of bread over its head. The hand drawn element makes the animation feel personal and helps communicate the message simply and efficiently.
Used: Canon T2i Rebel (still photography and video. Photoshop (stickman animation) and After Effects.