During the 2016 holiday season, McDonald’s encouraged us all to go ahead and shake our gifts. With SapientNitro's help, the McDonald’s App offered up 3 gifts daily, allowing customers to choose which one to open. And what was unwrapped was something to really be cheery about; Free fries, Free McNuggets, or a Free McCafé Beverage with any purchase. This simple experience significantly increased offer redemption as well as app engagement. We guess you could say “Shake a Gift” really shook things up.
Role: Sr. Art Director