For these deliciously creative Cupcake Wine & Vodka spots, Fusion CI Studios in LA created complete cg environments, including animation, tracking, roto, modeling, lighting, texturing, rendering and comping. The only practical elements in the spots are the hand, the cupcake, and the bottle in the end frames. Stay tuned for a complete case-study on creating these spots!
CG Work: Fusion CI Studios, Los Angeles,
Tabletop Shoot: Crush Pictures, Emeryville,
Marketing: Underdog Wine & Spirits,

Credits list for Cupcake:

Crush Pictures:
Director-Producer, David Ronan
Assistant Director, Rob Ramirez
Director of Photography, Peter Thomas
1st AC, Rod Williams
DIT, Jon Bowerbank
Gaffer, Darrell Flowers
Key Grip, Todd Stoneman
VFX Coordinator, Ben Flax
Electrician, Cody Flowers

Fusion CI Studios,
Executive Producer/Creative Director, Lauren Millar
VFX Supervisor, Mark Stasiuk
Cg artist, Matthew Benson
Cg artist, Forrest Arnold
Cg artist, Deborah Zahler
VFX/Assistant/Roto artist, Mike Callahan
Tracking artist, Arwinder Singh Bhurji
Lighting, Eric Rosenthal
Compositing artist, Bill Gilman
Compositing artist, Stuart Cripps

Underdog Wine and Spirits
Executive Producer, Todd Ziegenfus, Senior Marketing Director for Underdog Wine and Spirits;
Brand Manager, Underdog Wine & Spirits, Reinel Adajar

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