Miller Heiman Group (MHG) pioneered the notion of solution selling. In the last 5 years, it’s been transformed to embody a broader set of capabilities around training, technology, research and consulting to bring a full service sales performance solution to its clients. As a seller one must understand what the buyer is buying and under what circumstances. Using its new platform, SCOUT, MHG is able to look at the data and help both sellers and execs better determine the probability of a sale and the story behind it.
This is a 2D animation that incorporates some 3D elements; this is seen in specific portions such as the globe visible at the beginning of the piece and the half-sphere seen when highlighting the platform’s capabilities surrounding data and analytics. Separately, the animation was built around the music which the editor had to cut specific to the transitions.