Unlock the Drop - ComplexCon Case Study

Historically, the sneaker drop has had only one problem: it’s just too damn popular.

So we teamed up with adidas Originals to create a fully automated, line free purchase system with the aim of fully democratizing their sneaker drops.

No more queues. No more fights. No more missed performances.

Read more here: https://medium.com/@Jam3/solving-a-complex-problem-for-adidas-with-emerging-tech-6b00744f5abf