The University of Rochester Ain Center for Entrepreneurship's Buzz Lab Boot Camp: Four Saturdays for a Better Business, is designed for entrepreneurs, small business owners and aspiring small business owners in the greater Rochester community. The program is supported by a University Center grant from the Economic Development Administration within the U.S. Department of Commerce. Session 3, Marketing, took place from 10 a.m. to 3 p.m. on Saturday, February 23, 2019, and covered the following topics: Validation and Friendly Input, Entrepreneurial Journey of Black Button Distilling, and Marketing/Online Presence/Packaging. Instructors and guest speakers included: Mark Wilson of Neworks, LLC, and Simon Business School; Jason Barrett of Black Button Distilling; and Amanda Altman of A3 Design. Learn more at: rochester.edu/aincenter/university-center/boot-camp-2/.