Superconsumers 1: Launch

https://universaleverything.com/projects/superconsumers

The South Korean luxury department store The Hyundai invited Universal Everything to direct a series of video artworks for a 30-metre-high LED video wall covering its facade in Seoul.

Superconsumers is a response to the luxury consumer products on sale within the department store. Universal Everything created a series of extreme digital-pop-art amplifications of these products, bringing them to life as a diverse, animated parade of characters – from metallic puffer jackets to elaborate jewellery, gastronomical creations to bold floral arrangements.

New chapters in the Superconsumers series will be revealed over the coming months throughout spring 2019.