Working alongside marketing agency We Are Social, we created an augmented-reality shopping experience for LEGO Wear's brand new adult clothing range via Snapchat. Our "Lens" was launched at a one-day pop-up store in Soho, London as part of London Fashion Week 2019.
What seemed like a completely empty store was soon transformed as shoppers scanned the special Snapcode to reveal the augmented LEGO store. The virtual shopfloor contains interactive animated shoppers and staff, and a link to the real online store where the merchandise can be bought.
Scan the code in the video to try it out for yourself!