A promotional video I created for ModernChristmasTrees.com .

The trees were designed by my friend Matt Bliss' grandfather in the '60s, and have been a highlight of their family's holidays ever since.

This year, Matt decided to produce a small run to make his grandpa's awesome idea available to the public, with a portion of every sale going to benefit Alzheimer's research.

This one was a ton of fun to make, but it posed a few challenges:

1.) We were fortunate enough to shoot in 2 beautiful model homes, which understandably kept us from being able to drill the small hole needed to hang the trees from the ceiling, which is how they're designed to be displayed. This meant using big aluminum stands to support the trees instead, which looked less than ideal on camera. Rotoscope work is not something I've done a lot of, but it was needed, and this provided a great opportunity to get some practice.

2.) Given the holiday theme, I was really hoping it would snow here in Denver on the days we shot. No such luck. In fact, the weather was absolutely gorgeous, so all of the snow came courtesy of Particular-- which turned out great, as it gave me an excuse to composite some more interesting views in the windows facing away from the city.

3.) Nearly every surface on the tree was reflective, so it was a little tricky not to get my big dumb mug mirrored in all the ornaments. I felt like the guy on the Star Wars set who had to film C-3PO.

Canon t3i
Canon 24-105mm
Canon 10-22mm
Sigma 30mm
Kessler Crane Pocket Dolly & elektraDrive

After Effects
Magic Bullet Looks
VC Optical Flares
Trapcode Particular
Trapcode Starglow

Music: "Dance of the Sugar Plum Fairy", from Tchaikovsky's Nutcracker Suite.

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