When a popular fashion brand moves into an iconic location in the world’s most famous square, it calls for something epic. Something shocking. Something disruptive. Something that the hundreds of thousands of people who pass through Times Square every day can’t miss.
To avoid being just another fashion billboard, we created a revolutionary digital billboard that features models interacting with Times Square’s ever-present crowd. Using innovative computer vision technology, the models snap pictures of people on the street, then pick them up, kiss them, put them in their bags, and more. The interactions change constantly, just like Forever 21’s inventory and brand promise.