Digital Video Arts teamed up with advertising agency Robin Shepherd Group to create spots for Florida-based insurance provider Blue Cross Blue Shield of Florida.

The concept is a play on perspectives with intriguing sets and a miniature version of the new Florida Blue retail stores. Spot shot with the Arri Alexa, Arri Ultra Primes and the Techno Jib 24. Editied in FCP 7, graded in Color, visual FX in AfterEffects CS4.

Client:
Executive Director /// Anita Stombock
Executive Producer /// Mark Rusinack

Agency:
Creative Director /// Robin Shepherd
Broadcast Producer /// Jessica Golder

Digital Video Arts:
Producer & Director /// Jennifer Adams
Editor /// Tony Haines
Motion Graphics /// Britt McTammany
Sound Design /// Andrew Avitabile
Make-up /// Gloria Norton
Talent Coordinator /// Megan Moubray
Associate Producer /// Elise Courson
Production Assistant /// Ashley Schubert
Production Assistant /// Lucia Miller

Production Team:
Director / DP /// Andre Labous
Assistant Camera /// Michael Minock
Gaffer /// Jason Maresch
Best Boy /// Jaye Kenyon
Key Grip /// Jon Whitford
Grips /// Tom Hunt, Jon Swanson
Location Sound /// Frank Hamilton
Jib Operator /// Tommy Hildreth
Jib Technician /// Scott Haines
Make-up & Wardrobe /// Heather Nance
Craft Services /// Mark Shine
Set Design & Construction /// Media Works / Bill FitzGibbon

See the behind the scenes here: vimeo.com/digitalvideoarts/bcbs-pursuit-of-health-bts

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