Rogers's talk from "Money Talks" on Thursday, November 10, 2011 in SF. He's the creator of Mafia Wars, one of the most successful social games of all time. Also, he headed Fishville and advised the international product team while at Zynga.
Roger Dickey gave this talk at our meetup: http://www.meetup.com/SFGameMonetization/
Read the written summary here: http://blog.betable.com/roger-dickeys-hacks-for-game-monetization/