Getting the right media-mix to exceed your marketing goals.
Marketers are wrestling with the problem of attaining the optimal media mix. Cross-channel attribution, understanding what each channel adds to the entire process, is key. The days of last-click wins mentality and one-off online strategies have drawn to a close. Attribution analysis enables a more accurate understanding of what leads to conversions, and these insights can lead to dramatic improvements in ROI.
Dr. Sid Shah - Senior Director of Business Analytics at Efficient Frontier, discusses how Efficient Frontier can help companies understand cross-channel attribution as we review examples of campaigns from leading brands and how they optimized to improve ROI.
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