The problem is that it can be hard to tell when a relationship goes from healthy to unhealthy or even abusive.
The target is teens to twenty-somethings who are in, or thinking about being in, a relationship.
The core message is that a healthy, happy relationship is built on respect.
loveisrespect.org provides the resources for you to learn more about different types of abuse and what you can do about it.
This :30 animatic highlights Verbal abuse, giving you a different POV than you would usually expect.
This is my first animatic. This is the step between the storyboard and the filming of the commercial.