In October, Envirobank approached Blue Clay Productions to help them promote National Recycling Week. They wanted to engage and educate workers at construction sites to promote cleaner sites, increase recycling figures and boost team morale.
Envirobank toured construction sites in NSW to educate and engage the workers about improving recycling and reducing litter. To change behaviours and attitudes, learning needs to be delivered in an effective and fun way- this is where their Envirobank Green Team steps in.
The Team used workshop approaches combined with the Envirobank Mobile Unit for maximum impact. The Envirobank Mobile Unit is a recycling vehicle that makes recycling fun through the interactivity and the opportunity to win mystery prizes.
Here's how the day turned out!
Production company: Blue Clay Productions
Reporter/producer: Laticia Gibson
Camera operator/editor: Stephen Claxton
Ever wanted to change someone’s behaviour?
In its 16th years of running, Planet Ark’s National Recycling Week has redefined the way many businesses, students and individuals look at and approach recycling.
Well, companies like SewerFix which is an alliance partnership aiming to improve the wastewater system and protect the environment, are going even further…”
Together with Envirobank, SewerFix are now looking at their work sites and changing the behaviour of their staff through incentives for recycling.
And we’re here to check out just how they’re doing that…
Candice Rouer, SewerFix Wet Weather Alliance
“We heard about Envirobank and how they can help with recycling. We thought it would be a really great initiative for National Recycling Week to educate the guys on site because they need some initiative for them to understand why it is important to recycle, what impact they have on the environment by doing it. I think Envirobank, by the fact it’s rewarding you when you recycle, it’s really good initiative for the guys and incentive to recycle.
Reporter, Laticia Gibson: “How important is it , do you think, that that workplace initiatives are put in place to encourage workers to get on board and recycle?”
Worker#1: I think it’s very important. The incentive on recycling is great. I think it’s a way to encourage more recycling on sites, otherwise people are just going to do what they always do, I think.
Worker #2: I try to recycle if possible.
Worker#3: I do it at home… separate bags that go into separate bins it’s pretty easy.
Worker#4: We try and encourage our people to do it. We have different bins around the site – obviously there’s always room for improvement.
Candice: Quite often what we see is contamination of these bins so we can’t recycle them. With Envirobank, you show what you put in is going to be recycled. It takes only a plastic bottles and aluminium cans and if it’s not it’s going to get rejected.
Laticia Gibson: So just how much do people know about recycling? Let’s put it the test!
“Do you know how long it takes for an aluminium can to break down in the environment?”
Answer#2: No idea
Answer#3: No idea
Laticia Gibson: Would you be surprised to know it takes around 200-500 years?
Answer: I didn’t know that!
“Do you know how long it takes for a PET plastic bottle to break down in the environment?”
Answer#1: Not a clue. Ten years?
Laticia Gibson: Would you be surprised to know it takes about 450 years?
Answer#1: I would, yes.
Sadly, these guys aren’t alone in how little they know about their impact on the environment
Through using smart technology like the Envirobank, workplaces are able to change behaviours and routines of their staff, resulting in a cleaner site, improved recycling results and a happier environment for all.