The University of Rochester Ain Center for Entrepreneurship's Buzz Lab Boot Camp: Four Saturdays for a Better Business, is designed for entrepreneurs, small business owners and aspiring small business owners in the greater Rochester community. The program is supported by a University Center grant from the Economic Development Administration within the U.S. Department of Commerce. Session 4, Specialty Topics, took place from 10 a.m. to 3 p.m. on Saturday, March 2, 2019, and covered the following topics: Pricing; Specialty Retail and the Power of Storytelling; Business Structure and Choice of Entity; and Social Media Marketing and Visibility. Instructors and guest speakers included: Rick Cardot of the Simon Business School; Sandy Grunzweig of the Marilla Country Store; Diana Clarkson of Harter Secrest & Emery; and Rebecca Crocker of the Ain Center for Entrepreneurship. Learn more at: rochester.edu/aincenter/university-center/boot-camp-2/.