Behind the scenes of the book deal photoshoot in addition to miscellaneous/varies photos for LateBoots.com Spring/Summer 09.
Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to sell goods or services.
Marketing practice tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research. The marketing literature is also infamous for re-inventing itself and its vocabulary according to the times and the culture.