Winner of The ENVY Challenge at Promax UK 2011, this promo for the the classic 80's film Back To The Future was commended by judge Bruce Dunlop, seeing off the like of Sky and Five to scoop the top prize.
The brief was simple; take this great film and make it feel new, promote it in accordance to your own channel's branding and demographic. It must be clip based and just thirty seconds long. All this in just five days
Initially struggling for ideas, our brainwave came when we began to look into the heritage of our CBS channels. Realising that the CBS history dated as far back as 1927, we decided a nice take on the promo would be to span the time periods in which the film is set. Starting out with a 50's B-movie trailer, moving into an 80's hyper saturated VHS trailer, and concluding in 2011 with a digitally remastered HD wonder. Original CBS idents from both the fifties and 80's were used to stylistically emphasize these eras. Great Scott!!
Produced, Directed & Edited by Barry Durkin, Kara Lippett & Marta Meloni
Special thanks to Adam Longworth, Elliot Malone, Vicki Gordon, Paul Yandell, Gregg Clark, Bruce Dunlop, Andrew Kidger, Dany Sayers & Jia Mai