This presentation was presented as part of the Integrate 2011 conference hosted by the WVU IMC program,

Presented by Alex Horwitz -

Alex plans to explore the art of crisis communications, and how large organizations deal with unexpected news. His professional background, particularly as Director of Communications at Freddie Mac during the height of the financial crisis, has positioned him well to handle challenging situations from a media relations and employee communications perspective.

To learn more about the WVU IMC program visit

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