Agency: Factory Design Labs
Art Direction: Bryan Cavanagh & Josh Wills
Producer: Melany Fehrenbach
Cinematography: Woodshed Films & Oakley
Edit | Color: Robert Fraser
Audio Mix: Dynamite Laser Beam
This campaign focuses on the 2011 Oakley Technical Outerwear line and the athletes who've influenced its development. "Peace in the Chaos" was inspired by the notion that skiing and snowboarding represent an escape from the chaos of the everyday. However, the athletes featured in the campaign have their own unique interpretations of what Peace in the Chaos means to them. They approach their respective sports and disciplines differently and therefore have specific requirements that must be met when it comes to their outerwear. This story is introduced through the print campaign, and comes to life through video content triggered by QR codes.