Our Story? Fearless Feats of Personal Branding.
We’re Tara Street and Kathleen Shannon, sisters who run Braid Creative in Oklahoma City. Our brother Donny Vomit is a Coney Island sideshow peformer. He even has a beer label, complete with handlebar mustache and is famous for hammering nails in his nose.
Performing fearless feats of personal branding, no matter where you’re from is how we’ve been able to work with small businesses and artistpreneurs from all over the country, from the midwest.
Our family story is about how personal branding is about 1.) being a character, embracing what is most authentic but also most memorable about you (not unlike Donny's handlebar mustache) and 2.) having character. You know, be a nice creative, a nice sideshow freak. Think Oklahoma-friendly meets Coney-Island-freaky.
While we think developing your own brand is about sharing yourself and your knowledge consistently (blog it, wear it, storytell around it), occasional brave acts don't hurt either (maybe not as brave as our brother's) but like this video submission we created to speak at Creative Morning NY. Hooray!