What happens when the techniques of the marketing industry become the tools that influence our democracy?
An entire sector is built around the acquisition and use of personal data for political campaigns, including elections. In order to understand what this means for our democracies, now and in the future, we first need to understand who is part of this industry and what tools they are using.
With this new research, in the format of a guide and a visual gallery, Tactical Tech identify over 300 of the companies who offer their services to political parties, and give an in depth guide to thirteen of the key methods that they use to target and influence voters.
This will shed some light on the global business that is built around using data for political influence so that voters, policy makers, political partners and technology companies can make informed decisions in the future.