Rankin, the internationally renowned fashion photographer, approached us to reinvigorate his online presence. We approached the project holistically, creating a parent site with several independent but interconnected subsidiaries. Following its launch, the Rankin site alone generates 100,000 hits a month.
The site incorporates intuitive keyboard navigation with an interactive light box function allowing users to create their own portfolio selections, then either view them online or seamlessly download a custom pdf. Our implementation of a comprehensive CMS allows the Rankin studio to update the site whenever required. This, coupled with our continued creative management of all the sites, allows the client both flexibility and control.
The site has been featured in Computer Arts, Design Week, FormFortyFive and September Industry.