Imagine Matisse’s ‘The Dance’ welcoming you to Hermitage's General Staff Building. Three LED screens behind the windows attract people’s attention to the museum, while showing the way in at the same time. The screens display moving images of the collection's greatest art works and temporary exhibitions.
For visitors and even people passing by, their visit to the museum has begun before even entering.
Curious to read more on our digital strategy for Hermitage?
mijksenaar.com/project/hermitage-xxi-century-foundation/
