Eigen Fabrikaat developed a campaign for Obvion Hypotheken aimed at building brand awareness and conveying their motto of conscious mortgage brokering. They were looking to create five theme-based commercials around this concept. We teamed up with Raphael Bartels and started working on the projects with Obvion’s motto set in the back of our minds.
All five commercials radiate the accessibility and honesty of Obvion’s aims. With their homely feel and fluency of images the commercials punctuate what’s most important: what do you want? In this sense, all five commercials integrate seamlessly with Obvion’s core beliefs.