When Flanco, the largest electronics and home appliances retailer in Romania, wanted to create a buzz for the opening of their new concept store in the Unirea Shopping Center, Minus5 Architects and Studio Mr.White were called to imagine a 3D projection mapping show on this historical landmark in the heart of Bucharest. The projection piece would be the closing sequence of the launch event created by the PR and publicity agency 4ACE which included concerts, a light and music show and live climbing of the building by the famous Alain Robert known as the French Spider-Man.
The projection show was designed to be an upbeat visual piece mixing the building’s geometry with a celebration of Bucharest and Flanco's promise to provide the latest in new technologies.
Big thanks to 4ACE Romania for their creativity and high professionalism.
Art Direction: Daniel Georges / Hani Abyad
Technical Direction: Omar Youssef
Alma Cazacu / Adrian Lazar / Cezar Ionescu
Adrian Budritan / Razvan Oprea / Andrei Manoila
Special thanks to:
Elena Olteanu / Octavian Ureche
Music: Edit of the song Always More (Yuksek Remix) by Autokratz.
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