We worked closely with the team at TBWA Shanghai on this series of three spots for GE. Telling the stories of some of GE's innovative products using ancient Chinese metaphors with a modern twist, these spots bring to life some well known characters and themes.

Directed by Golden Wolf

Animated and produced by ilovedust


Client: GE China

Production co: ilovedust


Director: Golden Wolf

Creative Director: Ingi Erlingsson

Producer: Ant Baena

Design Lead: Ewen Stenhouse

Animation: Ewen Stenhouse, Ed Barratt, Felix Massie, Roly Edwards

Effects Animation: Tim Whiting

Additional animation and Compositing: Bill Elliott, Ross McDowell, Alex Fernandez

CG Modelling and Animation: Henry Purrington, Thomas Purrington

Backgrounds: Ewen Stenhouse

Storyboards: Ken Cheung

Sound Design: Box of Toys boxoftoysaudio.com/

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