Eve Ensler, acclaimed author of The Vagaina Monologues, released the book I am an Emotional Creature, The Secret Lives of Girls Around the World in February 2010. The book is a collection of fictional monologues inspired by young girls’ struggles in today’s society.
Many of the books monologues connected strongly to the messaging of MTV’s “It’s Your Sex Life” and “Digital Abuse” pro social campaigns. With the collaborative efforts of MTV, Eve Ensler and the participation of actresses Aubrey Plaza (“Parks and Recreation”) and Jessica Stroup (“90210”) an on-air campaign was created to bring these monologues to life. The promos successfully brought awareness to the MTV audience about subjects such as safe sex, sexual pressure, digital and dating abuse.
The campaign was recognized at the Creativity Media and Interactive Awards with a platinum honor for Public Service TV campaign.
MTV On-Air Promos
Talent: Aubrey Plaza
Writer/Director: Liz Epp
Producer: Sean Linehan
DP: Ben Patterson
Graphics: Onslot Productions
Audio: Dave Huston, MTV
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