Kings of Indigo is a forward player when it comes to sustainability; both on an environmental and social level. This spring, we took to address the persisting problem of gender inequality. We created a collection of denims to make a statement for equal pay – because that’s what women deserve.
Deep pockets are a universally known metaphor for wealth, yet you can only find these deep pockets on a men’s jean. Women’s pockets are 48% smaller, reflecting the pay gap between the two genders.
After 150 years of denim, #equalpockets re-imagines this iconic garment to once again become a symbol of resilience by creating equally deep pockets for women. Take a stand by using the #equalpockets online.
Read more about our EqualPockets Collection at equalpockets.eu