In the critical global fight against climate change Marketing Humber and the University of Hull have come together to launch an ambitious new, long-term campaign. The campaign, called The Waterline, is aimed at promoting new economic models that demonstrate how decarbonisation can deliver both environmental sustainability and economic growth.
The Waterline campaign recognises that the Humber is one of the coastal regions around the world officially listed as at high risk due to rising sea levels and increasing flood threat. It also builds on the Humber’s ever-growing reputation as the UK’s leading centre for renewable energy generation.
This film demonstrates the urgency of the current global situation and the work currently underway across the Humber to help tackle the issue. This is not enough. As a region our biggest threat is now our biggest opportunity.
We have the chance to show we have a new economic and environmental model to deal with global climate change. The Humber can be a centre of excellence if we come together.