From the 2011 MIMA Summit, October 11-12 in Minneapolis. Presented by the Minnesota Interactive Marketing Association (mima.org).
The face of the Internet and e-commerce is rapidly changing. Brands need to satisfy consumers’ demand to be constantly connected and their desire to make purchases whenever, wherever and from any device. Join James Gagliardi as he explores how some of the largest brands on the Internet engage with their customers through “transparent commerce” to deliver a highly personalized experience from any device, anytime, anywhere in the world.