We tried to work with this client quite a long time ago. We had started with a concept that involved having dinner plates on a marble countertop. After taking what seemed like a year the client came back and wanted to finish up this logo animation. We tried this simplified route, and I think it came out quite well.
Technical: We simply animated the lines to shoot across with keyframes. The hat was animated by keyframing the rotation, position, and utilizing a little extra bounce with the puppet tool.
Logo Animations: spinmylogo.com
Explainer Videos: pandamotion.com