Kaiser Permanente’s Community Benefit Department created an in-kind fund raising video for Soil Born Farms, an urban agriculture and education project based in Sacramento, CA. The intent of this piece is to raise funds and to create an awareness of the work that Soil Born Farms is doing in the community.
Jon Lewis (JL Edit & Motion) collaborated with Kaiser’s MultiMedia Department’s producer Dianne Malliaras and created the open graphic treatment, animating and colorizing Soil Born’s logo and using existing art work as additional graphical elements. Jon also provided the editorial on piece. This piece has already received rave reviews from Kaiser Permanente Management as well as Soil Born Farms staff.