GENERATIVE REACTIVE INSTALLATION FOR MERCEDES-BENZ
Design, programming and realisation of ‘The Pulse’: a generative, real-time visual installation with vehicle tracking for the main stage at the Mercedes-Benz booth at the IAA 2011.
A large-format LED wall built in three levels and with kinetic elements provided the framework for the presentation of media content at the main stage. The content comprised of conventional film clips (designed and produced by Barbecue Design) and were linked by the generative pulse (designed by m box).
On the one hand, the pulse served as the element announcing the following shows and on the other, it provided the framework for the presentation of the vehicles. The use of tracking and its direct and interactive influence on the performance, allowed the vehicles to be staged in a particularly special fashion.
Client: Atelier Markgraph
Artistic Direction: Roland Lambrette
Client: Daimler AG, Mercedes-Benz Cars BC/BP
Lead Agency: Atelier Markgraph
Art Direction: Eno Henze, Rainer Kohlberger, Martin Retschitzegger
Programming: Daniel Huber, Eno Henze, Rainer Kohlberger
Music: Michi Kadelbach , Parviz Mir-Ali
Filmproduction: Barbecue Design
Visual Director: Rüdiger Chmielus