WHAT I DID: Animation, concept

Translate numbers and results of the project into a visual seductive and easy to understand animation to attract more partners.

How to transform a lot of numbers into something simple to understand and don’t bore the audience to death.

Selecting the right numbers we created an easy to follow story. With the help from the voice over, we create a continuous animation to explain everything in a simple and direct way. We used the strong circle form of the “o” from “orkut” as a guide for the art direction.

Client: Google Brazil
Production : Colmeia (colmeia.tv)
Head of Art: Thiago Elias
Screenwriter: Ana Mangeon
Art director/concept : Jun Ikeya
Animation: Weverson Dantas
Sound design: Cromossonica

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