Leading entertainment advertising agency The Ant Farm partnered with Activision Publishing, Inc. and developers Infinity Ward and Sledgehammer Games to create the opening title sequence for Call of Duty®: Modern Warfare® 3.
The Ant Farm integrated dazzling 2D/3D motion graphics and game capture to create a robust cinematic title sequence propelled by a dynamic graphic sound wave. The final delivery is a visual, narrative timeline that creatively recaps the epic backstory of the Call of Duty®: Modern Warfare® to seamlessly draw gamers into the present action of video game's third installment.
Presented on a color palette of Modern Warfare’s “night-vision” green, the infamous Khaled Al-Asad triggers the action with a gunshot; the bullet's trajectory, visualized in the form of a sound wave, hums toward the audience. The origins of a battle-ridden world begin to unravel to the speed of sound, with each scene motivated and interconnected by a sound wave whirling in 3D space.
Title: "Intro Cinematic: Modern Warfare 3"
Client: Activision Publishing Inc., Infinity Ward, Sledgehammer Games
Game Developer: Infinity Ward
Game Developer: Sledgehammer Games
General Manager, CEO: Glen Schofield
Vice President, COO: Michael Condrey
Video Director: Scott Whitney
VFX & Motion Graphics: The Ant Farm / Los Angeles, CA
Co-President: Rob Troy
Creative Director, Games: Scott Carson
Creative Director, Motion Graphics: Jon Berkowitz
Graphics Producer: Ryan Vickers
Head of Motion Graphics: Michael J. Katz
Art Director: Lucas Christman
Art Director: Brady Erickson
Animator: Diego Safarian
Roto Artists: Derek Ptacnik, Akemi Abe
ACTIVISION, CALL OF DUTY and MODERN WARFARE are registered trademarks and CALL OF DUTY MW3 is a trademark of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.
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