Speakers: Peter Evans

Summary: Part One of the marketing lectures discusses:

- Why marketing effectiveness often matters as much today as pure product innovation
- How to identify key market trends and better connect with the real needs of potential customers
- How to use “value innovation” methods to competitively design a product as faster, cheaper and better
- Pragmatic ways to position your product and quickly build market acceptance
- How effective marketing must connect to focused business development and sales channel efforts

MaRS - Building Canada’s next generation of global technology companies. marsdd.com

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