The marketing team at Leek College asked Humanoid to create a video promoting engineering apprenticeships as a valuable career path. The video should educate teens about the diverse opportunities available in the industry and promote the college’s engineering faculty.
We knew that teenagers would respond best to young people, so we reached out to several local companies and interviewed a number of their apprentices, as well as college staff. We also captured footage of a wide range of career paths, edited alongside the best of the College’s facilities.
The video quickly became the flagship promotion for the faculty. Staff believe it persuaded a number of current engineering students to consider studying the field, and the resulting partnership with Goodwin International has launched several graduates’ careers.