"Use brands as both lubricant and lever for behavioral change." Rory Sutherland, Vice-Chairman of Ogilvy UK, famous for his TED and insights in behavioral economics, addressed the attendees of the Small Climate Summit with a motivational message. "Persuasion is in many ways a crappy form of seduction, persuasion is when you get people to do something slightly against their better judgement. Seduction is what is this has to be about."
YouTube link » http://youtu.be/C34N9MnPeeM
Press Release on the Small Climate Summit » http://prez.ly/SW