Bob Krumroy, CLU, ChFC is the CEO and founder of Identity Branding, Inc. and e-Relationship, a global fintech leader for banks, insurance and financial service companies in providing cutting edge solutions for client engagement and revenue generation. He is the author of 11 marketing books, a noted consultant, frequent keynote speaker, a past MDRT qualifier, Platinum GAMA winner and a featured marketing columnist in over 12 GAMA International Journals. Bob’s insight and strategies have been published by LIMRA, MDRT, Agent Sales Journal and more. Bob’s Power Recruiting Day® has been employed by over 200 agencies in 2018, with many announcing it as the largest and most impactful recruiting program in over 40 years. Released in 2019, Bob’s current industry book, The Five Secrets to Attracting, Managing and Retaining the Millennial Recruit, is considered the only book that gives managers specific strategies for delivering what Millennials want in a career.