Jim Effner is founder and President of P2P Group, a company specializing in raising the performance of financial advisors. Jim brings his wealth of experience and his passion for grooming top performers to every audience. After a successful corporate career, he has chosen to give back to his industry with enthusiasm and energy. Prior to forming the P2P Group, Jim was Managing Partner of one of the largest Northwestern Mutual offices in the country. The Effner Financial Group consisted of 117 full-‐time advisors and 28 college financial reps, insuring over 65,000 policyholders with a face amount of nearly $27 billion.