Half a century ago many of our elders complained that the garish in-your-face signage flashing along our main streets had become a public blight. The resulting sign ordinances limiting the size and placement of signs was a nail in the coffin of the Age of Neon. San José historian Heather David (Queen of mid-century Modern, Maven of Kitsch and leader of the San José Signs Project) tells the story of signage in San José.
Les Amis de Sourisseau May 2018 video. Written by Heather David and produced by Sourisseau Academy for State and Local History, San José State University.