Commissioned by Gustavo Productions and Director Rani Carmeli, Our goal was to provide the tools to create this illusion of digital intelligence as authentic and realistic as possible.
After a long long shooting day, we went on to create some CG basketballs, backdrop elements, together with plenty of hands&wires removals.
After the editorial screening, the client surprisingly decided he wants to replace the smart phone device (originally a black PDA handset) to the white Galaxy S2. Re-shooting wasn't an option so instead we used some 3d compositing techniques to seamlessly replace it.
Client - Samsung
Agency - LEO BURNETT
Production - Gustavo Productions
Director - Rani Carmeli
DOP - Tobias Hochstein
Offline - Israel Ohaion
Post Production - YASHINSKI Studio.
Soundtrack - Guy Amitai
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