The “Creatomatic" is a piece of software designed to accelerate the imagination and prompt new inventions. It works by randomly juxtaposing diagrams of two everyday objects from a selection of hundreds. Through free association, the two objects can prompt the invention of an entirely new object, which can be practical or nonsensical. Inspired by the accidental nature of creativity, the “Creatomatic” uses the technique of surprise to overcome habitual ways of thinking and short circuit rational control.
"Creatomatic" is a project by Nova Jiang with code by Leonard Tirulnikov. It is made possible through the support of Eyebeam Art and Technology Center as well as a generous grant from the Black Rock Arts Foundation.